Glossary / APIs & Integrations

API

The official counter where one piece of software asks another system to do something.

Updated July 2, 2026

It’s how software talks to software without clicking through the normal screen. The structure is the point: ask in the shape the system expects, and it gives you data or takes an action.

Think about the front counter at a business. You don’t walk into the back room and open every drawer. You go to the counter and make a specific request. The counter has rules: it knows what’s allowed, what information you have to provide, and what format it answers in. It also protects the business, responding to allowed requests, rejecting bad ones, and leaving a record software can read.

How it shows up

When we tell clients that anything a user can do, the API can often do too, this is the frame. If you can create a project in Basecamp by clicking around, the API may let software create it directly. If you can pull a report in QuickBooks, the API may let a script pull the same report without opening the website. The endpoint is the specific window you walk up to, the REST API is one common style of counter rules, and the API key is how the counter knows you’re allowed to be there. This also clears up the API and MCP confusion: MCP can package a connection with model-friendly descriptions, while an API is the formal interface underneath. Neither automatically means more powerful or safer. For AI work, an API often becomes a tool: Claude Code or Codex can write a small script that asks for exactly what it needs, which is far cleaner than clicking through a website, especially for work that repeats.

Why you care

APIs are where a lot of AI work becomes reliable. Clicking through screens means dealing with buttons, popups, and layout changes. Using the API means a clear request and a clear response. You don’t need to become a developer. You just need to know when the work should go through the front counter instead of the front door.